Memphis all the things (August Mood)

Apple Memphis Corridor

Apple Interiors via CARI Stream

April 27, 2022

Calendar wishlist

My work day is run by my calendar. I wish it weren’t so but a substantial part of my job is just talking to other people on schedules that work for them.

I use Fantastical by Flexibits. It’s great. Can’t say enough good things about it. The new Openings” and Proposals” features are worth the subscription price.

But.

I want a way to block out mornings in 30 minute blocks that are available to other people for booking and then I want to reserve 60-90 minute blocks in the afternoon for focussed work.

Wait, I think I just figured out how to do it.

As you were.

April 24, 2022

Recruiting for diversity in qualitative design research

A client asked about whether I had fully considered diversity in the discovery research plans I’d put together for them. They meant had I considered how the plan could possibly cover the right number of different backgrounds and abilities to be representative of their customer base.

They were thinking about diversity in as features of people. I think that’s not quite the right way to think about the problem.

If your goal is to learn about people with different types of neurodiversity (for example) then we should recruit people with different types of neurodiversity. But in design research our goal is often to learn how different people experience some part of the world and then decide how best to design something to support people who experience the world in those different ways. If you call these different ways to experience the world needs” I won’t mind. 1

So instead of doing research with people from many combinations of abilities and backgrounds, we should do research with people who have similar needs, regardless of their personal similarities and differences.

For example

If we’re making a website to present complex information we could try to do research with people from every possible background in our target audience. Or we could think harder and do research to learn more about different ways people with different abilities read and understand complex texts. We could then try to recruit people whose needs are similar regardless of their unique circumstances.

That way, even if we miss someone with a particular combination of ability and background, we can be more sure that the design outcome is going to support their need.


  1. I was never really a fan of the idea of needs” but it’s useful shorthand here.↩︎

April 23, 2022

Ford CX

March 30, 2022

Truck Guy is 85% more handsome than Corolla Guy according to focus groups

Also he’s 76% more resourceful and 100% more likely to have an awesome pet.

January 15, 2022 bad-research

Natural Diamonds are better says Diamond Miner

DeBeersDiamondsChart

January 15, 2022 bad-research

Not enough money to do it right, but plenty of money to do it twice

Adam Savage in VFX Artists React

December 19, 2021

Return to the Office

Every business leader should ask themselves a few questions before demanding that their employees return to the office:

  1. Prior to March 2020, how many days a week were you personally in the office?
  2. How many teams did you directly interface with? What teams did you spend the most time with?
  3. Do you have an office? If you don’t, why not?
  4. What is office culture?
    • What is your specific office’s culture?
  5. Has your business actually suffered because of remote work?
    • If so, how? Be specific.

Ed Zitron in The Atlantic

December 14, 2021

Internet of bad daytime cable tv

In many ways, it feels like the logical endpoint for the current landscape of internet platforms is just a weird home shopping network where the hosts act like they’re friends with you.

— Ryan Broderick in Garbage Day

October 27, 2021

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