Ben Kraal
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March 30, 2022
Ford
CX
Previous post
Truck Guy is 85% more handsome than Corolla Guy according to focus groups
Also he’s 76% more resourceful and 100% more likely to have an awesome pet
Next post
Recruiting for diversity in qualitative design research
A client asked about whether I had fully considered diversity in the discovery research plans I’d put together for them. They meant had I considered