September 2, 2021

UX is now the key differentiator between cars

Jason Cammisa:

If it seems like I’ve spent too much time on this: I haven’t. User interface, or UX, is now the key differentiator between cars. [It] used to be you bought one car over another because of ride or handling or engine refinement or efficiency. All that stuff has been evened out. Everything’s the same these days. Ten years ago people were trading in their cars left and right just to get bluetooth and then it was nav and carplay. But I’m not talking about that. These days every one of a car’s functions, including HVAC and lighting is integrated into its infotainment UX and this UX is so bad that it makes you ask did anyone bother testing this in the real world?


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