The Importance of Storytelling

Every designer should know the importance of storytelling1.

As a designer, you’re always telling stories. Design projects have a beginning, middle and end. We answer the call, we try things, we fail, we overcome adversity and hopefully we succeed.

The challenge, in 2022, is that clients and stakeholders love numbers and efficiency. We stop having narratives and and we start showing graphs. Or we focus on disconnected features rather than a consistent through-line that makes the features make sense.

Clients want numbers, but they remember stories.

  1. I’m following Danah Abdulla’s Designerly Ways of Knowing↩︎

August 13, 2022

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