Maintain the rage
My friend Drew, writing about the car industry, but really, it could be any brownfield:
I once sat in a project kick-off meeting that consisted of representatives from sales and marketing, product planning, engineering and the various design disciplines arguing interminably about a brief informed by - it appeared - not much more than the whims of senior management. After three trying hours, everyone retreated to their corner of the office to develop their individual responses to the brief and agreed to reconvene in a month’s time. There was nary a mention of getting an outside perspective on the challenge, much less developing an integrated , co-located project team.
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Hot tip: this is not how the world’s most innovative companies develop new products or services.