The mission today is simple: As Google Docs did for word processing and GitHub for code, so Figma is doing for design. “The entire economy is going from physical to digital, and design is just the latest chapter,” Field says. “And design is a team sport—it’s collaborative by nature.”
– Alex Konrad in Forbes: How Figma Became Design’s Hottest Startup, Valued At $10 Billion
“Design” as a short-hand for UI design is always irritating, and this also ignores service design etc.