Act Sense Respond
Maciej Cegłowski, illustrating the Cynefin-suggested response for chaotic times:
warning people about these dangers today is like being concerned about black mold growing in the basement when the house is on fire. Yes, in the long run the elevated humidity poses a structural risk that may make the house uninhabitable, or at least a place no one wants to live. But right now, the house is on fire. We need to pour water on it.
But the public health potential of commandeering surveillance advertising is so great that we can’t dismiss it out of hand. I am a privacy activist, typing this through gritted teeth, but I am also a human being like you, watching a global calamity unfold around us. What is the point of building this surveillance architecture if we can’t use it to save lives in a scary emergency like this one?