Twenty-seven forms

Last week on Twitter I saw a series of tweets come through from Jackie Liddle who was live-tweeting a talk by Nancye Peel. This one shocked me: Nurses bear the brunt of the lengthy paperwork required when older people come to hospital. Up to 27 forms on entry- compliance can be affected: Peel — Jacki …

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Advice for creatives

Ten great tips for advertising planners. Generally useful for anyone in a creative profession. My favourites: 1. See the world differently to everyone else 2. Try to be interesting first and right second 4. Read weird shit it always comes in handy 8. Always think and communicate clearly – radical doesn’t mean complicated