What are the ethics of “They don’t know I’m the CEO”?

Via Experientia’s Putting People First, this post about Target’s CEO doing in-home observations and interviews with consumers. But then this: “No one knows I am the CEO of Target when I do that,” Cornell said during a question-and-answer session with reporters. “They don’t even know we’re from Target. We will interview them. I have sat with […]

Car interior UI should be an app

There’s a fascinating recent post by Sam Livingstone for Car Design Research on The Rental Car Design Flip. Livingstone says that as more cars are “shared” then the interior design will become what people care about, rather than the exterior. This is a challenge to traditional automotive design. This interior over exterior design-flip looks likely to […]