Digital design is table stakes for UX

“for UX circa 2016, basic digital design work has become table stakes. The real benefits that lead to higher-impact UX now come from the UX professional’s ability to infuse product and service strategy with real insight about customer needs, and help evolve these offerings over time so they remain not only viable but also desirable”

The state of UX in 2016

Published by bjkraal

I'm an Experience Designer from Brisbane, Australia. I use design to make better ways for people to work and play.

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